Social media is the most powerful tool in the world right now for generating brand awareness. As they say, with great power comes great responsibility. When you have a super popular platform like Facebook at your disposal, you need to be careful in how you use the platform to achieve your goals. So, here are some tips how you can effectively and without empty promises create brand awareness on social media:
If you really want your posts or content to go viral on a social network like Facebook or Twitter, arrange a free giveaway of your product. People love free stuff. A free giveaway can be very useful for attracting interest, traffic and also for collecting emails and contact info. Try to arrange the giveaway online to attract a wider audience. If you are planning a local event, some people may lost interest. On the other hand, if your business is a solely local one, arrange the free giveaway on social media and hand out the goodies at a local venue. This is a good way to attract potential local customers.
Businesses promote all sorts of content on their social media channels. But, how many pieces of this content is actually useful? To know that, you need to analyze the impact of your SEO campaigns. So conduct something akin to WME Reviews to find out what kind of traffic your content is attracting. These reviews can provide facts in detail. Once you know this, it will be easier for your to conduct better campaigns online.
Once you have conducted your WME Reviews, your marketing team will be able to isolate the most lucrative content channels. Focus on these to create the best brand awareness. The problem with experimenting with content is that it can saturate your impact. Once you focus your efforts on the types of content and channels that are best for your company, your brand will feel the full impact.
One of the best ways to create brand awareness and keep customers interested is by offering support via social media channels. It’s easy to do now on sites like Facebook. Publicly answering customer queries and questions on sites like Twitter will also help. Doing so assists in promoting your brand as kind, caring and concerned about customer welfare. This is more important than ever for creating a good impression of your brand in the minds of potential customers.
You can reinvigorate a sluggish brand awareness campaign by using the above tips liberally.
Nick Bell | Sammway
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