One barrier that internet marketers always struggle with, is obtaining leads to their websites.

The internet marketing solution is traffic. One of the main methods to obtain targeted website traffic, is through google and the search engines. This is generally known as as free traffic. To get prospects flowing through this free method however, you need to, for the most part, be in the top ten of the search search result rankings.

How do you get your site to rise and be in the top ten? Easy, by on-page and off-page SEO. On-page search engine optimization, is the practice of of clean code to make it effortless for search engines to crawl and index your website.

Once that is taken care of and completed, off-page search engine optimization is the driving force to obtaining top results. The key component to off-page SEO is back links. The process of having web viewers "recommend" your site is known as an inbound link or a link submission.

The more back-links you acquire, the more priority your site gets in the eyes of the search engines. As you gain authority and believability, your page will start to rise in the search results.

How high you land and how fast you rank is based on many outside forces. One of these obstacles is keyword competition. The more competition of a keyword has, the more difficult it will be to rank for that specific term.

Free traffic is not only about building inbound links. The key is to develop inbound links to well planned out keywords. If your target keyword is highly competitive, it will be very difficult to crack the top ten search results of the search engines. It is advisable that before developing a link building plan, proper research take place.

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